What is embossing?
Embossing is a popular process where material, usually paper is pressed between two die plates creating either a raised image (embossed) or a sunken image (debossed). This technique adds depth and dimension to your project. Popular with crafters, small business owners and even wedding planners, embossing helps these industries add value and extra detail for their customers. For wedding planners it assists in adding personal touches to their client’s special day. Design Print Digital states that ‘The early form of embossed printing dates back to the 15th century’. Beginning with hot stamping plates being introduced into printing processes to create customised stationery. However embossing as we know it today didn’t start until the early 19th century when printing services became more affordable.
Lawyers and courts have also used embossing stamps to authenticate legal documents for years, giving the official seal of approval. This practice, like that of notaries, can be traced back to ancient and medieval times.
The industry has developed significantly since then and you will find embossed images or text on card, napkins, tissue paper and so much more! Sectors that have really adopted the art of embossing are retail, hospitality and packaging.
But why do customers like this finishing touch? The feel is a big part of it, you can’t get it from printing alone - “Texture is so important. Embossed surfaces are nice to look at, it's tactile and it's a great empty space filler!” - Olga Direktorenko on Youtube.
This blog will give an overview of the types of embossing that exist, top tips on how to get the best results, why you should consider an embossing stamp for your business and finally our top recommendations.
Types of embossing
Embossing is a broad term and there are a few different types and uses.
An embossing stamp is operated by hand and involves a clamping mechanism to create the impression. This type of embossing has been popular in industries that require authentication of official documents. These documents could include: contracts, certificates, and legal paperwork due to the difficulty in forging. They are also used by small business owners like cafes, clothing brands, crafters and many different types of projects as we highlighted above.
Following the train of embossing for crafters you can purchase embossing powders to use with embossing heat guns. This method is popular in card making and scrapbooking and it will give you a raised image without the need of a physical stamp. Crafters are also drawn to embossing machines that use embossing folders to raise the image/artwork – yet another way you can get crafty!
How does an embossing stamp work?
So, how does the stamp actually work?
The device has two die plates, one with an embossed image and one with a debossed image.
When you apply pressure, the die plates come together, forming a raised design. These stamps are versatile for whatever you choose to use them on. It’s a simple and easy to use stamp that anyone can start using in their business.
Tips
Embossing can take some practice to perfect, as the machine is handheld it is up to you as the ‘presser’ to push down to achieve the right pressure. Experiment on different types of paper or materials. Remember different embossers can print on different weights of paper. Make sure you pick the right one that suits your material.
Yes we recommend using your embosser on card, invitations, envelopes or thank you notes, however there are countless opportunities to create that embossed look! Think napkins, tissue paper, even toilet roll.
Some materials emboss better than others. Thick card and certain metallic foils work well. Thinner paper under 80gsm might tear so being extra careful is recommended.
You are in control so make sure to apply consistent pressure to ensure that the entire design is evenly embossed.
What can an embosser do for me or my brand?
As each piece of card is embossed by hand, anyone who receives it will be able to feel the indentation in the paper and see someone has taken the time, energy and effort to add this finishing touch. Customers love these extra little details.
Why stop with card, embossing on napkins is perfect for cafes or restaurants. Using embossed napkins can differentiate your business from its competitors, especially a market as big as the hotel and catering industry. It shows attention to detail and can suggest a higher level of quality which could attract new customers. These subtle forms of marketing can enhance your digital presence as many people post pictures on their social media of their food or table when dining so it is great exposure.
Embossing can also work well on food paper packaging that may be used to wrap up sandwiches or baked goods. So even if your business does not have the option to sit in, your customers will enjoy the embossed design as they unwrap and enjoy their food elsewhere.
Finally, paper packaging for your clothing, jewellery, homeware or any other type of business that involves packing orders is another way you can use your embosser. Simply wrap up the goods in the paper and add your embossed seal. Make sure to position it at the front so it is takes pride of place when unwrapped.
Overall using an embosser on packaging or even napkins can be part of a marketing plan to enhance brand image, customer experience, and brand awareness.
Our top picks
So you have read our blog and decided that embossing is the way forward for you and your business. We have added a few of our best-sellers below. It’s important to note that all our embossers have the option of purchasing additional inserts so if you would like to have multiple embossing designs you don’t need to purchase two machines. View our product videos for a how-to guide on setting them up.
Mini Max Embosser
https://www.stampit.co.uk/mini-max-embosser-compact-size-quality-press-41mm
Compact in size and perfectly suited for 120-180 gsm paper. It’s stylish metal handle and design make it a customer favourite of ours!
Trodat Ideal Seal Embossing Press - 41mm
https://www.stampit.co.uk/paper-embosser-efficiency-speed-41mm
Our Trodat embosser is recommended for 120 gsm paper and imprints your logo with ease. A rectangular option of this product is available which is perfect for name logos which are longer in length.
Max V2 Heavy Duty Embosser - Long Reach Precision - 41mm
https://www.stampit.co.uk/max-v2-heavy-duty-embosser-long-reach-precision-41mm
This larger model has the ability to handle materials up to 310gsm so is recommended for the thickest of paper. Ideal for applications such as stamping in books with your ex libris design. The impression can be highly artistic and feature personalised designs like illustrations or brand names like the image below.
Product in Practice
We loved this before and after featured on our Instagram by @gra_design They have added their design to their embosser and stamped their logo on their envelopes, adding the additional touch that we all love.
Shop our full embossing range here https://www.stampit.co.uk/embossing/?p=1
